Unlock insights to accelerate growth.
Transform Your Marketing Strategy
Unlock insights to accelerate growth.
Meet Brainchild Consulting
Who We Are
Brainchild Consulting LLC is a strategic marketing and insights consultancy that helps consumer-focused businesses grow smarter. We specialize in turning data into actionable strategies that drive engagement, conversion, and loyalty.
We operate at the intersection of brands, retailers and marketing service providers - translating insight into aligned action plans and optimizing the way companies collaborate, market and measure performance. Whether serving as a fractional leader, strategic advisor, or project-based consultant, we bring clarity, momentum, and measurable impact to every engagement.
Where insights meet action - and partnerships power growth.
What We Offer
Our Mission
Our Services
Our Mission
At Brainchild Consulting, our mission is to bridge the gap between data and action—empowering brands and retailers to collaborate effectively, market meaningfully, and grow with purpose.
Our Team
Our Services
Our Mission
Founder of Brainchild Consulting, Kristen Baird is a marketing and insights leader with 20+ years of experience in retail, CPG, and martech. She specializes in transforming insights into customer-centric, omni-channel strategies that drive measurable results.
Our Services
Our Services
Our Services
We offer a comprehensive suite of marketing strategy services, including category management, research & insights, digital advertising, retail media, personalization, and more. Our services are customizable and include fractional, advisory and project based.
Marketing Consulting Services
Insights-Driven Strategy
We turn customer, category, and sales data into actionable insights that guide smarter business decisions.
- Build strategic plans rooted in business goals, shopper needs, and data-driven insights
- Identify joint growth opportunities across products, categories, and channels
- Translate insights into clear, customer-focused initiatives that reflect both brand objectives and retail priorities
Omni-Channel Marketing
We help brands develop personalized, performance-driven marketing programs that span traditional, digital, and in-store touchpoints.
- Build strategic activation plans across the full path to purchase
- Integrate media, content, and shopper marketing for stronger engagement
- Support retailer-specific programming and execution
Measuring Value
We turn data into clear, compelling stories. Whether measuring the value of a marketing program, building targeted sales plans, or reporting results across stakeholders, we turn insight into influence.
- Demonstrate the value of marketing and media investments
- Create reporting that drives action, alignment, and accountability
- Optimize performance over time through continuous learning and refinement
Innovative Solutions
We tackle complex business challenges with collaboration and fresh thinking.
- Advise on RFP strategy, positioning, and storytelling to strengthen competitive advantage
- Create scalable planning processes and tools that streamline execution and accelerate speed to market
- Support product and service development, including voice of customer
Partner Collaboration
Foster stronger collaboration between brands and retailers to co-create strategies and unlock shared value.
- Facilitate joint planning across category, shopper, and retail media
- Connect trade, brand, and customer teams around common goals
- Strengthen communication and alignment to build lasting, productive partnerships